Legal and social safeguards against opportunism in exchange

Economic Action and Social Structure: The Problem of Embeddedness

Mark Granovetter · American Journal of Sociology · 1985 · 28.2K citations

Social Sciences, Economics, Sociology +13

The Costs and Benefits of Ownership: A Theory of Vertical and Lateral Integration

Sanford J. Grossman, Oliver Hart · Journal of Political Economy · 1986 · 9.5K citations · Full text

Business, Business Economics, Contract Law +16

DOES FAMILIARITY BREED TRUST? THE IMPLICATIONS OF REPEATED TIES FOR CONTRACTUAL CHOICE IN ALLIANCES.

Ranjay Gulati · Academy of Management Journal · 1995 · 4.8K citations

Management, Organization Studies, Strategic Management +16

Developmental Processes of Cooperative Interorganizational Relationships

Peter Smith Ring, Andrew H. Van de Ven · Academy of Management Review · 1994 · 4.4K citations

Management, Organization Studies, Organizational Behavior +14

The Use of Pledges to Build and Sustain Commitment in Distribution Channels

Erin Anderson, Barton A. Weitz · Journal of Marketing Research · 1992 · 3K citations

Management, Social Psychology, Channel Management +8