A new SOM-based method for profile generation: Theory and an application in direct marketing

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Anil K. Jain · Pattern Recognition Letters · 2009 · 9.2K citations

Computing, Computer Science, Data Science +12

A Cluster Separation Measure

David L. Davies, Donald W. Bouldin · IEEE Transactions on Pattern Analysis and Machine Intelligence · 1979 · 8.8K citations

Computing, Data Science, Data Analytics +12

Clustering of the self-organizing map

Juha Vesanto, Esa Alhoniemi · IEEE Transactions on Neural Networks · 2000 · 2.7K citations

Computing, Computer Science, Visualization +11

On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing

Werner Reinartz, V. Kumar · Journal of Marketing · 2000 · 1.4K citations

Business, Marketing, Marketing Management +10

An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry

Hyun-Seok Hwang, Taesoo Jung, Euiho Suh · Expert Systems with Applications · 2003 · 413 citations

Business, Marketing, Marketing Management +16