Analysis of risk and risk-reduction strategies—A multiple product case

Risk Taking and Information Handling in Consumer Behavior

Donald F. Blankertz, Donald F. Cox · Journal of Marketing Research · 1969 · 1.4K citations

Business, Marketing, Marketing Management +16

The Major Dimensions of Perceived Risk

Maddy Cunningham · Medical Entomology and Zoology · 1967 · 591 citations

Social Sciences, Psychology, Social Psychology +14

Risk-Reduction Processes in Repetitive Consumer Behavior

Jagdish N. Sheth, M. Venkatesan · Journal of Marketing Research · 1968 · 237 citations

Business, Marketing, Marketing Management +6

Journal of Marketing Research

Journal of Marketing · 1968 · 195 citations

Business, Marketing, Marketing Management +2

Canonical Analysis of Relations between Socioeconomic Risk and Personal Influence in Purchase Decisions

Michael Perry, B. Curtis Hamm · Journal of Marketing Research · 1969 · 115 citations

Social Sciences, Marketing, Social Psychology +17