Concepedia
International Review on Public and Nonprofit Marketing · 2011 · 13 citations · 32 references
Greek ContextHistory Of MarketingManagementMarketing TheoryPolitical BehaviorGlobal MarketingMarketingPolitical ScienceSocial Sciences
32
Case Study Research: Design and Methods
Harris Chaiklin · The Journal of Nervous and Mental Disease · 1991 · 39.9K citations
Empirical Case Study, Project Management, Management +2
Qualitative data analysis (2nd ed)
Janice M. Morse · Journal of Psychosomatic Research · 1996 · 5.6K citations
Qualitative Interpretation, Qualitative Analysis, Qualitative Data Analysis +2
Political marketing ‐<i>vive la différence!</i>
Andrew Lock, Phil Harris · European Journal of Marketing · 1996 · 284 citations
Advertising, Political Culture, Conventional Marketing +15
Political marketing and the marketing concept
Aron O’Cass · European Journal of Marketing · 1996 · 217 citations
Marketing Perspective, Consumer Research, Political Process +18
The marketing of the president: political marketing as campaign strategy
Choice Reviews Online · 1994 · 193 citations
Political Campaigning, Political Process, Political Behavior +19