Phil Harris

Political marketing ‐<i>vive la différence!</i>

Andrew Lock, Phil Harris · European Journal of Marketing · 1996 · 284 citations

Advertising, Political Culture, Conventional Marketing +15

The Role of Corporate Social Responsibility in the Football Business: Towards the Development of a Conceptual Model

Tim Breitbarth, Phil Harris · European Sport Management Quarterly · 2008 · 251 citations

Education, Conceptual Model, Management +20

The political marketing planning process: improving image and message in strategic target areas

Paul Baines, Phil Harris, Barbara R. Lewis · Marketing Intelligence & Planning · 2002 · 103 citations

Political Campaigning, Social Marketing, Political Behavior +26

“Mind the gap”: the rise of political marketing and a perspective on its future agenda

Phil Harris, Andrew Lock · European Journal of Marketing · 2010 · 84 citations

Digital Marketing, International Marketing, Political Campaigning +25

Considerations on the evolution of political marketing theory

P. J. Butler, Phil Harris · Marketing Theory · 2009 · 82 citations · Full text

Public Policy, Integrated Engagement, Political Marketing Theory +15