Concepedia

Iordanis Kotzaivazoglou

IK

6

Publications

181

Citations

6

H-Index

2011

Active since

Affiliations

International Hellenic University(Current)

Technological Educational Institute of Central Macedonia

Iordanis Kotzaivazoglou is an author at International Hellenic University specializing in management, marketing, and communication.

Top concepts

ManagementMarketingArtsCultureTourismSocial MediaCommunicationContent AnalysisBusinessLanguage

Publications per year

2011–2023

6

Publications

6

Social Media and Influencer Marketing for Promoting Sustainable Tourism Destinations: The Instagram Case

Eleni Kilipiri, Iordanis Kotzaivazoglou · Sustainability · 2023 · 98 citations · Full text

International Tourism Advertising, Instagram Case, Digital Marketing +24

Family business internationalisation through a digital entry mode

Emmanuella Plakoyiannaki, Georgia Stavraki, Iordanis Kotzaivazoglou · Marketing Intelligence & Planning · 2014 · 28 citations

New Technologies, International Economics, Internationalization +16

Designing the Tourist Journey for the Advancement of Sustainable Tourist Practices

Garyfallos Fragidis, Kyriakos Riskos, Iordanis Kotzaivazoglou · Sustainability · 2022 · 16 citations · Full text

Tourism Management, Culture, Sustainable Tourist Practices +12

EU Citizens’ Twitter Discussions of the 2022–23 Energy Crisis: A Content and Sentiment Analysis on the Verge of a Daunting Winter

Vasiliki Vrana, Dimitrios Kydros, Iordanis Kotzaivazoglou et al. · Sustainability · 2023 · 15 citations · Full text

Language Policy, Social Medium Monitoring, Public Opinion +26

Political marketing in the Greek context: does market orientation exist?

Iordanis Kotzaivazoglou · International Review on Public and Nonprofit Marketing · 2011 · 13 citations

Greek Context, History Of Marketing, Management +6

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