Product variety management

Dynamic capabilities and strategic management

David J. Teece, Gary P. Pisano, Amy Shuen · Strategic Management Journal · 1997 · 31.5K citations

Management, Strategic Management, Strategy +14

Attractive Quality and Must-Be Quality

Noriaki Kano, Nobuhiko Seraku, Fumio Takahashi et al. · JOURNAL OF THE JAPANESE SOCIETY FOR QUALITY CONTROL · 1984 · 3.2K citations

Management, Marketing, Quality Management +10

The Economics of Modern Manufacturing: Technology, Strategy, and Organization

Paul Milgrom, John Roberts · American Economic Review · 1990 · 2.7K citations

Engineering, Business Economics, Strategy +13

Assessing Advantage: A Framework for Diagnosing Competitive Superiority

George S. Day, Robin Wensley · Journal of Marketing · 1988 · 2.4K citations

Business, Strategic Management, Strategy +17

Mass customization: The new frontier in business competition

Journal of Manufacturing Systems · 1999 · 2.3K citations

Business, Business Economics, Strategy +10