The Effects of Personality Traits and Optimum Stimulation Level on Text-Messaging Activities and M-commerce Intention

Abstract

Abstract Mobile phones provide the freedom to participate in a variety of communication styles, ranging from simple voice-based communications to advanced text-messaging services. The decision to perform complex usage activities is determined by the interrelations of three personality traits. Using the optimum stimulation framework, the study hypothesizes that personal innovativeness and individual playfulness increase an individual's optimum stimulation level (OSL). Survey data from 246 text-messaging users showed that personal innovativeness, playful personality, and OSL can predict complex mobile usage patterns. Future research can append personality traits to existing IT adoption frameworks. Practitioners can incorporate their conclusions from the personality traits into device designs and applications while enhancing the widespread use of m-commerce and entertainment services. Keywords: Consumer behaviorexploratory behaviormobile commerceoptimum stimulation levelpersonal innovativenessplayfulnessSMSstructural equation modeling usagetext messaging