User Experience Optimization

User Experience Optimization is a digital marketing strategy that systematically enhances the usability, accessibility, and satisfaction of user interactions with digital platforms through iterative design, data-driven analysis, and customer-centric improvements to increase engagement and conversion outcomes.

185

Publications

8.3K

Citations

560

Authors

257

Institutions

Publications per year

2017–2026

87

Authors

560

  1. EH
    Ed H.

    Google (United States), United States

    3 publications · 112 citations

    3

    h-index

  2. ML
    Mao Lin Huang

    University of Technology Sydney, Australia

    3 publications · 163 citations

    3

    h-index

  3. GN
    Georgios N. Yannakakis

    IT University of Copenhagen, Denmark

    3 publications · 435 citations

    3

    h-index

  4. KZ
    Kang Zhang

    The University of Texas at Dallas, United States

    3 publications · 163 citations

    3

    h-index

  5. XF
    Xin Fu

    University of Houston, United States

    2 publications · 37 citations

    2

    h-index

1–5 of 560

Venues

  1. IEEE Transactions on Multimedia

    3 publications · 177 citations

    3

    h-index

  2. 3

    h-index

  3. 3

    h-index

  4. IEEE Communications Letters

    2 publications · 51 citations

    2

    h-index

  5. 2

    h-index

1–5