Differences between industrial and consumer product managers

The Changing Role of the Product Manager in Consumer Goods Companies

Victor P. Buell · Journal of Marketing · 1975 · 63 citations

Management, Marketing, Marketing Management +9

Product Management on Trial

Richard T. Hise, John Kelly · Journal of Marketing · 1978 · 36 citations

Management, Marketing Management, Product Management +1

The Product Manager

Carl McDaniel, David Gray · California Management Review · 1980 · 30 citations

Management, Marketing Management, Brand Management +5

Industrial and consumer goods product managers are different

John Kelly, Richard T. Hise · Industrial Marketing Management · 1979 · 28 citations

Management, Economics, Product Management +4

The Changing Role of the Product Manager in Consumer Goods Companies

Victor P. Buell · Journal of Marketing · 1975 · 26 citations

Management, Marketing, Marketing Management +9