Concepedia

Carl McDaniel

CM

12

Publications

706

Citations

12

H-Index

1977

Active since

Affiliations

The University of Texas at Arlington(Current)

College of Business Administration

Carl McDaniel is an author at The University of Texas at Arlington specializing in marketing, management, and marketing strategy.

Top concepts

MarketingManagementMarketing StrategyBusinessConsumer ResearchMarketing InsightsMarketing ManagementAdvertisingCommunicationIntegrated Marketing

Publications per year

1977–2009

12

Publications

12

Convenience Food Packaging and the Perception of Product Quality

Carl McDaniel, Roger C. Baker · Journal of Marketing · 1977 · 151 citations

Customer Satisfaction, Meat Packaging, Convenience Food Packaging +12

A Profile of Browsers in Regional Shopping Malls

Glen R. Jarboe, Carl McDaniel · Journal of the Academy of Marketing Science · 1987 · 139 citations

Browser User Interface, Advertising, Regional Shopping Malls +7

A profile of browsers in regional shopping malls

Glen R. Jarboe, Carl McDaniel · Journal of the Academy of Marketing Science · 1987 · 113 citations

Browser User Interface, Advertising, Regional Shopping Malls +7

Convenience Food Packaging and the Perception of Product Quality

Carl McDaniel, Roger C. Baker · Journal of Marketing · 1977 · 72 citations

Meat Packaging, Convenience Food Packaging, Food Packaging +5

Marketing, 7th ed

Carl McDaniel, Charles W. Lamb, Joseph F. Hair · 2004 · 65 citations

Advertising, History Of Marketing, Management +5

Rows per page

1–5 of 12