Quantitative evaluation of commercial web sites:

The content and design of web sites: an empirical study

K.R.E. Huizingh · Information & Management · 2000 · 646 citations

Web Literacy, Social Media, Web Sites +13

Web sites of the Fortune 500 companies: Facing customers through home pages

Chang Liu, Kirk P. Arnett, Louis M. Capella et al. · Information & Management · 1997 · 226 citations

Search Engine Optimization, Business Intelligence, Digital Marketing +11

Quantitive evaluation of Web site content and structure

Christian Bauer, Arno Scharl · Internet Research · 2000 · 209 citations

Engineering, Hypertext Structures, Semantic Web +17

Evaluating the World Wide Web: A Global Study of Commercial Sites

James K. Ho · Journal of Computer-Mediated Communication · 2006 · 198 citations

Customer Satisfaction, Business Intelligence, Search Engine Marketing +19

Business-to-Business Marketing and the World Wide Web

Joel R. Evans, Vanessa E. King · Industrial Marketing Management · 1999 · 178 citations

Business-to-business Research, Business Intelligence, Digital Marketing +6