Concepedia
Computers in Human Behavior · 2009 · 49 citations · 30 references
Open access
Lecture RecordingInteractive LearningStudent LearningPsychosocial PredictorsEducational PsychologyEnhanced PodcastingEducationLearning AnalyticsCommunicationLearning-by-doing
30
The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 81.2K citations
Behavioral Sciences, Behavior Management, Behavioral Decision Making +6
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
Fred D. Davis · MIS Quarterly · 1989 · 61.4K citations
User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
Fred D. Davis, Richard P. Bagozzi, Paul R. Warshaw · Management Science · 1989 · 24.9K citations
Customer Satisfaction, Behavioral Decision Making, Consumer Research +20
Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control
Icek Ajzen, Thomas J. Madden · Journal of Experimental Social Psychology · 1986 · 5.5K citations
Behavioral Sciences, Behavioral Decision Making, Motivation +9
Diffusion of innovations
George Hayward · Technovation · 1984 · 2.8K citations
Technology Diffusion, Digital Marketing, Innovation +9