Adaptation strategies to increase advertisement effectiveness in digital media

Toward the next generation of recommender systems: a survey of the state-of-the-art and possible extensions

Gediminas Adomavičius, Alexander Tuzhilin · IEEE Transactions on Knowledge and Data Engineering · 2005 · 10.3K citations

Computing, Computer Science, Information Retrieval +14

A DYNAMIC THEORY OF PERSONALITY

Kurt Lewin · The Journal of Nervous and Mental Disease · 1936 · 3.7K citations

Social Sciences, Behavioral Sciences, Psychology +7

Interactive public ambient displays

Daniel Vogel, Ravin Balakrishnan · 2004 · 648 citations · Full text

Arts, Design, Human-computer Interaction +16

Understanding the Impact of Web Personalization on User Information Processing and Decision Outcomes1

Tam, Ho · MIS Quarterly · 2006 · 569 citations

Business, Information Systems, Management Information Systems +15

Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity

Patrick De Pelsmacker, Maggie Geuens, P. Anckaert · Journal of Advertising · 2002 · 397 citations

Social Sciences, Communication, Marketing +16