Information System Innovations and Supply Chain Management: Channel Relationships and Firm Performance

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

Toward a knowledge‐based theory of the firm

Robert M. Grant · Strategic Management Journal · 1996 · 15.7K citations

Management, Knowledge Management, Organization Studies +9

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

Business, Marketing, Marketing Management +2

The Iron Caged Revisited : Institutional Isomorphism and Collective Rationality in Organizational Fields

Paul DiMaggio · American Sociological Review · 1983 · 9.1K citations

Management, Organization Studies, Organizational Behavior +17