Consumer perceptions of third party product quality ratings

Judgment under Uncertainty: Heuristics and Biases

Amos Tversky, Daniel Kahneman · Science · 1974 · 28K citations

Business, Decision Sciences, Psychology +17

Judgment under Uncertainty: Heuristics and Biases

Amos Tversky, Daniel Kahneman · 1975 · 23.1K citations

Business, Decision Sciences, Psychology +17

SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality

A. Parasuraman, Leonard L. Berry, Valarie A. Zeithaml · Zenodo (CERN European Organization for Nuclear Research) · 1988 · 21.2K citations · Full text

Business, Marketing, Marketing Management +12

Satisfaction: a behavioral perspective on the consumer

Choice Reviews Online · 2010 · 6.1K citations

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A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions

William Boulding, Ajay Kalra, Richard Staelin et al. · Journal of Marketing Research · 1993 · 3.4K citations

Business, Marketing, Marketing Management +16