Journal of Global Fashion Marketing · 2013 · 14 citations · 33 references
Social SciencesDesignConsumer BehaviorConsumption StudiesFashion DesignFashionFashion MarketingFashion TrendsSocial ResponsibilityFashion Consumer BehaviorFashion TheoryResearch ArticlesSocial Responsibility Theory
The purpose of the research was to identify research trends in the area of fashion and social responsibility. Journal articles (n = 67) were content analyzed to identify trends. Even though several areas of fashion (e.g., design, production/supply chain, business operations, education, consumption) received research attention, issues related to fashion consumption received the greatest amount of research attention, as evidenced by the number of studies. Potentially problematic issues identified include the lack of consistent terminology for investigating SR relative to fashion and lack of shared definitions. SR was often discussed as the context for the research, rather than serving as a core variable under investigation.
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