Planning Review · 1992 · 39 citations · 0 references
BusinessStrategic ManagementStrategyBusiness StrategyDiversification StrategyStrategic PlanningBusiness PlanningMarketing PlanningOrganizational StrategyScenario AnalysisScenario ForecastingStrategy FormulationFuture Scenario DevelopmentScenario BuildingScenario DesignScenario PlanningStrategic PlanStrategic Planning Process
The head of planning for a Fortune 500 consumer products company summarizes the lessons managers must master for successful scenario planning in diversified companies.