Communications of the ACM · 2005 · 266 citations · 12 references
BusinessInformation SystemsMarketingConsumer BehaviorE-commerce SystemsUser Experience DesignBusiness-to-consumer E-commerceE-commerce MarketingOnline Consumer BehaviorSource CredibilityTrust In Online RetailConsumer Trust In E-commerceE-commerce Interface DesignOnline Trust MeasurementPerceived TrustSelf-reported DataSocial Cue ProcessingTrust In Online TransactionsWebsite Trust
Web-based businesses succeed by cultivating consumers' trust, starting with their beliefs, attitudes, intentions, and willingness to perform transactions at Web sites and with the organizations behind them.
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Trust and TAM in Online Shopping: An Integrated Model1
Elena Karahanna, Straub · MIS Quarterly · 2003 · 8.2K citations