Diarrhea and the social marketing of oral rehydration salts in Bangladesh

Social Marketing: An Approach to Planned Social Change

Philip Kotler, Gerald Zaltman · Journal of Marketing · 1971 · 1.8K citations

Business, Marketing, Marketing Management +6

Perceptions of childhood diarrhoea and its treatment in rural Zimbabwe

Isabelle De Zoysa, D.C. Carson, Richard Feachem et al. · Social Science & Medicine · 1984 · 102 citations

Medicine, Child Health, Pediatrics +14

Marketing in Nonprofit Organizations

Benson P. Shapiro · Journal of Voluntary Action Research · 1974 · 88 citations

Business, Marketing, Marketing Management +4

Traditional healers, mothers and childhood diarrheal disease in Swaziland: The interface of anthropology and health education

Edward C. Green · Social Science & Medicine · 1985 · 78 citations

Social Sciences, Anthropology, Health Education +15

Anthropology, Communications, and Health: The Mass Media and Health Practices Program in Honduras

Carl Kendall, Dennis Foote, Reynaldo Martorell · Human Organization · 1983 · 50 citations

Social Sciences, Anthropology, Communication +14