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Kathleen M. Eisenhardt · Academy of Management Review · 1989 · 23.2K citations · Full text

Education, Psychology, Case Management +13

Culture and the self: Implications for cognition, emotion, and motivation.

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Social Sciences, Psychology, Social Psychology +10

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

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Management, Organization Studies, Organizational Behavior +11