The impact of tour quality and tourist satisfaction on tourist loyalty: The case of Chinese tourists in Korea

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

Natural Sciences, Data Science, Categorical Data Analysis +13

SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality

A. Parasuraman, Leonard L. Berry, Valarie A. Zeithaml · Zenodo (CERN European Organization for Nuclear Research) · 1988 · 21.2K citations · Full text

Business, Marketing, Marketing Management +12

Significance tests and goodness of fit in the analysis of covariance structures.

Peter M. Bentler, Douglas G. Bonett · Psychological Bulletin · 1980 · 18.3K citations

Social Sciences, Behavioral Sciences, Psychometrics +15

A Conceptual Model of Service Quality and Its Implications for Future Research

A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry · Journal of Marketing · 1985 · 17.2K citations

Management, Marketing, Quality Management +16

The Psychology of Interpersonal Relations.

Theodore M. Newcomb, Fritz Heider · American Sociological Review · 1958 · 12K citations

Social Sciences, Psychology, Social Psychology +14