Understanding the reference effect

Loss Aversion in Riskless Choice: A Reference-Dependent Model

Amos Tversky, Daniel Kahneman · The Quarterly Journal of Economics · 1991 · 6.3K citations

Applied Economics, Behavioral Decision Making, Choice Theory +19

The Power of Suggestion: Inertia in 401(k) Participation and Savings Behavior

Brigitte C. Madrian, Dennis F. Shea · The Quarterly Journal of Economics · 2001 · 2.7K citations

Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis

Joel Huber, John W. Payne, Christopher P. Puto · Journal of Consumer Research · 1982 · 2K citations

Similarity Hypothesis, June 1982, Behavioral Decision Making +19

Medicine. Do defaults save lives?

Eric J. Johnson, Daniel G. Goldstein · PubMed · 2003 · 2K citations

A Model of Reference-Dependent Preferences

Botond Kőszegi, Matthew Rabin · The Quarterly Journal of Economics · 2006 · 1.9K citations