Theory of Planned Behavior and the Value-Belief-Norm Theory explaining willingness to pay for a suburban park

The theory of planned behavior

Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations

Public Health, Behavioral Sciences, Psychology +10

Coefficient Alpha and the Internal Structure of Tests

Lee J. Cronbach · Psychometrika · 1951 · 43.2K citations · Full text

Social Sciences, Educational Assessment, Educational Measurement +14

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

Natural Sciences, Data Science, Categorical Data Analysis +13

On the evaluation of structural equation models

Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.6K citations

Social Sciences, Behavioral Sciences, Psychology +11

On the Evaluation of Structural Equation Models

Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 15.8K citations

Social Sciences, Behavioral Sciences, Psychology +11