Mercedes Sánchez

Theory of Planned Behavior and the Value-Belief-Norm Theory explaining willingness to pay for a suburban park

Natalia López-Mosquera, Mercedes Sánchez · Journal of Environmental Management · 2012 · 330 citations

Suburban Park, Behavioral Decision Making, Choice Theory +17

Neophobia, personal consumer values and novel food acceptance

Ramo Barrena, Mercedes Sánchez · Food Quality and Preference · 2012 · 255 citations

Behavioral Sciences, Consumer Culture, Management +6

Did the global financial crisis impact firms' innovation performance? The role of internal and external knowledge capabilities in high and low tech industries

Ferdaous Zouaghi, Mercedes Sánchez, Marian García Martínez · Technological Forecasting and Social Change · 2018 · 188 citations · Full text

Low Tech Industries, International Business, External Knowledge Capabilities +11

Consumers’ acceptability of organic food in Spain

Francisco Soler Flores, José María Gil Roig, Mercedes Sánchez · British Food Journal · 2002 · 166 citations

Consumer Uncertainty, Consumer Research, Food Choice +17

Hedonic prices for Spanish red quality wine

Ana Angulo, José María Gil Roig, Azucena Gracía et al. · British Food Journal · 2000 · 160 citations

Wine Attributes, Consumer Research, Red Wine Prices +16