Variability of brand price elasticities across retail stores: Ethnic, income, and brand determinants - Concepedia

Concepedia

Publication | Closed Access

Variability of brand price elasticities across retail stores: Ethnic, income, and brand determinants

82

Citations

35

References

1998

Year

Francis Mulhern, Jerome D. Williams, Robert P. Leone

Journal of Retailing

MarketingEconomicsBrand DeterminantsManagementConsumer ResearchBusinessMarket BehaviorConsumer BehaviorBrand Price ElasticitiesBrand AwarenessBrand EquityBuying BehaviorRetail Stores

References

	Year	Citations

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