Making space for experiences

SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality

A. Parasuraman, Leonard L. Berry, Valarie A. Zeithaml · Zenodo (CERN European Organization for Nuclear Research) · 1988 · 21.2K citations · Full text

Business, Marketing, Marketing Management +12

The experience economy: work is theatre & every business a stage

Choice Reviews Online · 1999 · 2.7K citations

Management, Strategic Management, Strategy +9

River Magic: Extraordinary Experience and the Extended Service Encounter

Eric J. Arnould, Linda L. Price · Journal of Consumer Research · 1993 · 2.5K citations

Business, Marketing, Environmental Values +16

SERVQUAL: review, critique, research agenda

Francis Buttle · European Journal of Marketing · 1996 · 1.7K citations

Management, Information Systems, Quality Management +16

Sensitive research topics: netnography revisited

Roy Langer, Suzanne C. Beckman · Qualitative Market Research An International Journal · 2005 · 611 citations

Social Sciences, Communication, Plastic Surgery +6