Tourism Recreation Research · 2004 · 40 citations · 27 references
BusinessMarketingMarketing ManagementDigital MarketingMarketing StrategyStrategic MarketingBeverage MarketingCustomer EngagementDigital Marketing StrategyWine ManagementMarketing For Small FirmsRelationship Marketing StrategyWebsite MarketingWine MarketingWine Strategy
This study was conducted to evaluate the marketing strategies of small wineries and the role of the Web within these strategies. A Website evaluation instrument was developed to measure the effectiveness of small winery Websites from multiple perspectives. The instrument was tested on a sample of 18 small winery Websites in a Mid-western U.S. state. These Websites were found to be “electronic brochures” rather than “dynamic relationship marketing tools.” Implications for improved performance on Web marketing by small wineries were identified.
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The Measurement of Observer Agreement for Categorical Data
J. Richard Landis, Gary G. Koch · Biometrics · 1977 · 78.9K citations · Full text
Journal of the American Dietetic Association · 1993 · 18.3K citations
The balanced scorecard : measures that drive performance
R. S. Caplan · Harvard business review · 1992 · 12.2K citations
Management, Performance Management, Strategic Management +14