Journal of Marketing · 1982 · 34 citations · 17 references
BusinessEnvironmental ManagementConsumer BehaviorContainerizationWaste ManagementConsumer CultureConsumer SatisfactionContainer ManagementRecyclingRecycling BehaviorWaste Management RegulationAttitudes Toward RecyclingContainer Deposit LawsContainer Deposit LegislationContainer Deposit PoliciesContainer Deposit SystemsContainer RecyclingRecycling AttitudesSatisfaction
Consumer reaction to the Michigan container law is considered influential to the adoption of similar laws at the state and national levels. A survey of consumers investigates their satisfaction with the law, likes and dislikes about the recycling system, and reaction to retailer activities in adapting to the law. Implications for the expansion of the container recycling concept are discussed.
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C. L. Mallows, N. R. Draper, H. Smith · Journal of the American Statistical Association · 1967 · 1.7K citations
Marketing Behavior and Executive Action
Donald F. Mulvihill, Wroe Alderson · Southern Economic Journal · 1958 · 626 citations