Two-factor Theory and Consumer Satisfaction: Replication and Extension

Abstract

A replication of Swan and Combs ' (1976) study of satisfaction with clothing, using a larger and more heterogeneous sample, is reported. Results show only mixed support forthe two-factor notion advanced in the original article. Implications are illustrated using the concept of product value. I nvestigators of consumer satisfaction have fre-quently adapted models and techniques from stud-