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Exploring individuals’ subjective well-being and loyalty towards social network sites from the perspective of network externalities: The Facebook case

Quality Of LifeSocial IdentityCustomer SatisfactionSocial MediaSocial NetworksSubjective Well-beingLife SatisfactionNetwork ExternalitiesBusinessSocial InfluenceFacebook CaseMarketingPersonal NetworkSocial SciencesSocial WebSocial Network AnalysisCustomer Loyalty