Hsin‐Yi Huang

Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk

Chao‐Min Chiu, Eric T.G. Wang, Yu‐Hui Fang et al. · Information Systems Journal · 2012 · 1.3K citations

Business, Marketing, Marketing Management +12

Exploring individuals’ subjective well-being and loyalty towards social network sites from the perspective of network externalities: The Facebook case

Chao‐Min Chiu, Hsiang‐Lan Cheng, Hsin‐Yi Huang et al. · International Journal of Information Management · 2013 · 242 citations

Social Sciences, Psychology, Social Psychology +16

Antecedents of trust in online auctions

Chao‐Min Chiu, Hsin‐Yi Huang, Chiahui Yen · Electronic Commerce Research and Applications · 2009 · 235 citations

Business, Decision Sciences, Agency Theory +8

Examining the beneficial effects of individual's self-disclosure on the social network site

Hsin‐Yi Huang · Computers in Human Behavior · 2015 · 182 citations

Social Sciences, Psychology, Social Psychology +14

Examining the antecedents of user gratification and its effects on individuals’ social network services usage: the moderating role of habit

Chao‐Min Chiu, Hsin‐Yi Huang · European Journal of Information Systems · 2014 · 129 citations

Business, Marketing, Social Psychology +12