Yu‐Hui Fang

Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk

Chao‐Min Chiu, Eric T.G. Wang, Yu‐Hui Fang et al. · Information Systems Journal · 2012 · 1.3K citations

Customer Experience, Consumer Uncertainty, Behavioral Decision Making +20

Determinants of customer repurchase intention in online shopping

Chao‐Min Chiu, Chen‐Chi Chang, Hsiang‐Lan Cheng et al. · Online Information Review · 2009 · 640 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +18

Understanding customers' satisfaction and repurchase intentions

Yu‐Hui Fang, Chao‐Min Chiu, Eric T.G. Wang · Internet Research · 2011 · 391 citations

Customer Experience, Customer Satisfaction, Digital Marketing +19

In justice we trust: Exploring knowledge-sharing continuance intentions in virtual communities of practice

Yu‐Hui Fang, Chao‐Min Chiu · Computers in Human Behavior · 2009 · 312 citations

Customer Satisfaction, Knowledge Exchange, Organizational Communication +15

Beyond the Credibility of Electronic Word of Mouth: Exploring eWOM Adoption on Social Networking Sites from Affective and Curiosity Perspectives

Yu‐Hui Fang · International Journal of Electronic Commerce · 2014 · 229 citations