Factors influencing the repurchase intention and customer satisfaction: a case of Jordanian telecom companies

Abstract

Today’s harsh competition has forced telecom companies to continually enhance customer satisfaction, which leads to repurchases intention and consequently larger market share. Determination the key success factors in gaining competitive advantage within telecom industry has received significant research attention in different countries. This research examines the relationships between service quality, customer satisfaction, corporate image, perceived value, perceived price, loyalty, trust and checking their effects on repurchase intentions in Jordanian telecom companies using structural equation modelling. A structural model of 20 hypotheses is built. The data was collected from 550 users of telecom service. Results reveal that customer satisfaction is positively affected by service quality, perceived value, perceived price and image. Moreover, repurchases intention is positively affected by customer satisfaction, loyalty and perceived value. In conclusion, customer satisfaction is the key factor to be considered if telecom companies are willing to survive in today’s harsh competition.