The Validity Of Advanced TMS: A Strategic Development Marketing System - Toyotas Scientific Customer Creative Model Utilizing New JIT

Abstract

A future successful global marketer must develop an excellent quality marketing system that impresses users and continuously provides excellent, quality products in a timely manner through corporate management. In this paper, the author discusses the validity of Advanced TMS as a core technology Total Marketing System, TMS of New JIT, which contributes to constructing a Strategic Development Marketing System, SDMS. This paper aims to create a Scientific Customer Creative Model, SCCM, a form of strategic marketing utilizing Advanced TMS. Concretely, the author will also introduce the effectiveness of Advanced TMS that reflects latent customer needs through scientific marketing application examples via Toyotas Intelligent Customer Information Marketing System, T-ICIMS.