Concepedia

Advertising Educational Foundation

AE

Statistics

Publications

48

Citations

1K

Authors

10

Location

New York, United States

Also known as AEF

Advertising Educational Foundation is a nonprofit institution in New York, United States known for business, marketing, and advertising.

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Top concepts

Publications

48

Digital and Social Media In the Purchase Decision Process

Todd Powers, Dorothy Advincula, Manila S. Austin et al. · Journal of Advertising Research · 2012 · 202 citations

, , +14

Lessons from Online Practice: New Advertising Models

Stephen D. Rappaport · Journal of Advertising Research · 2007 · 141 citations

, , +12

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Joel Rubinson · Journal of Advertising Research · 2008 · 88 citations

, , +15

Accounting for Social-Desirability Bias in Survey Sampling

Steven H. Gittelman, Victor Lange, William A. Cook et al. · Journal of Advertising Research · 2015 · 70 citations

, , +17

Empirical Evidence of TV Advertising Effectiveness

Joel Rubinson · Journal of Advertising Research · 2009 · 68 citations

, , +17

1–5 of 48

Authors

10

  1. HS
    Horst Stipp

    Advertising Educational Foundation, United States

    49 publications · 1.2K citations

    19

    h-index

  2. JR
    Joel Rubinson

    Advertising Educational Foundation, United States

    21 publications · 1K citations

    11

    h-index

  3. SD
    Stephen D. Rappaport

    Advertising Educational Foundation, United States

    13 publications · 221 citations

    6

    h-index

  4. RP
    Ray Pettit

    Advertising Educational Foundation, United States

    3 publications · 13 citations

    2

    h-index

  5. PJ
    Paul J. Donato

    Advertising Educational Foundation, United States

    3 publications · 16 citations

    2

    h-index

1–5 of 10