Statistics
Publications
48
Citations
1K
Authors
10
Location
New York, United States
48
10
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11
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Advertising Educational Foundation, United States
13 publications · 221 citations
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1–5 of 10
Digital and Social Media In the Purchase Decision Process
Todd Powers, Dorothy Advincula, Manila S. Austin et al. · Journal of Advertising Research · 2012 · 202 citations
Accounting for Social-Desirability Bias in Survey Sampling
Steven H. Gittelman, Victor Lange, William A. Cook et al. · Journal of Advertising Research · 2015 · 70 citations
Empirical Evidence of TV Advertising Effectiveness
Joel Rubinson · Journal of Advertising Research · 2009 · 68 citations
1–5 of 48