Statistics
Publications
1
Citations
202
H-Index
1
Active since
2012
Affiliations
Advertising Educational Foundation(Current)
Dorothy Advincula is an author at Advertising Educational Foundation specializing in consumer buying behavior, online consumer behavior, and social commerce.
Publications per year
2012–2012
1
1
Digital and Social Media In the Purchase Decision Process
Todd Powers, Dorothy Advincula, Manila S. Austin et al. · Journal of Advertising Research · 2012 · 202 citations
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