William A. Cook

Accounting for Social-Desirability Bias in Survey Sampling

Steven H. Gittelman, Victor Lange, William A. Cook et al. · Journal of Advertising Research · 2015 · 70 citations

Business, Marketing, Marketing Management +17

Subchondral Bone Plate Thickening Precedes Chondrocyte Apoptosis and Cartilage Degradation in Spontaneous Animal Models of Osteoarthritis

Zaitunnatakhin Zamli, Kate Robson Brown, John F. Tarlton et al. · BioMed Research International · 2014 · 37 citations · Full text

Dentistry, Orthopaedic Surgery, Orthopedic Surgery +17

How the Pursuit of ROMI Is Changing Marketing Management

William A. Cook, Vijay S. Talluri · Journal of Advertising Research · 2004 · 25 citations

Business, Marketing, Marketing Management +7

Is Mobile a Reliable Platform For Survey Taking?

William A. Cook · Journal of Advertising Research · 2014 · 22 citations

Social Sciences, Marketing, Marketing Management +17

Social Networks: Their Role in Access to Financial Services in Britain

Pamela Meadows, Paul Ormerod, William A. Cook · National Institute Economic Review · 2004 · 14 citations

Social Sciences, Finance, Sociology +9