Concepedia

Wine Consumer Segmentation

Wine Consumer Segmentation is a market segmentation framework that categorizes wine consumers into distinct groups based on shared behavioral, psychographic, or demographic characteristics to inform targeted marketing and management strategies within the wine industry.

162

Publications

8.7K

Citations

358

Authors

161

Institutions

Publications per year

2017–2026

50

Parents

Publications

162

Wine consumers’ environmental knowledge and attitudes: Influence on willingness to purchase

Nelson Barber, D. Christopher Taylor, Strick · International Journal of Wine Research · 2009 · 323 citations · Full text

, , +17

Perceptual Dififerences Among Visitor Groups to Wineries

Tim H. Dodd, Véronique Bigotte · Journal of Travel Research · 1997 · 216 citations

, , +17

Market segment analysis to target young adult wine drinkers

Elizabeth C. Thach, Janeen E. Olsen · Agribusiness · 2006 · 205 citations

, , +12

“Natural wine” consumers and interest in label information: An analysis of willingness to pay in a new Italian wine market segment

Antonino Galati, Giorgio Schifani, Maria Crescimanno et al. · Journal of Cleaner Production · 2019 · 194 citations

, , +14

A Consumer Approach to Branded Wines

Robert L. Gluckman · European Journal of Marketing · 1986 · 176 citations

, , +13

1–5 of 162

Authors

358

  1. JB
    Johan Bruwer

    University of South Australia, Australia

    14 publications · 736 citations

    12

    h-index

  2. NB
    Nelson Barber

    University of New Hampshire, United States

    10 publications · 986 citations

    10

    h-index

  3. TE
    Trent E. Johnson

    The University of Adelaide, Australia

    7 publications · 473 citations

    7

    h-index

  4. TH
    Tim H. Dodd

    Texas Tech University, United States

    7 publications · 604 citations

    7

    h-index

  5. EP
    Eugenio Pomarici

    University of Padua, Italy

    5 publications · 333 citations

    5

    h-index

1–5 of 358

Institutions

161

  1. The University of Adelaide

    Adelaide, Australia

    16 h-index

    43 publications

    2.4K citations

  2. University of South Australia

    Adelaide, Australia

    14 h-index

    25 publications

    1.2K citations

  3. Texas Tech University

    Lubbock, United States

    10 h-index

    21 publications

    1.8K citations

  4. University of Naples Federico II

    Naples, Italy

    6 h-index

    14 publications

    787 citations

  5. Sonoma State University

    Rohnert Park, United States

    5 h-index

    13 publications

    984 citations

  6. University of Verona

    Verona, Italy

    5 h-index

    17 publications

    722 citations

  7. University of Castilla-La Mancha

    Ciudad Real, Spain

    4 h-index

    11 publications

    794 citations

  8. Pennsylvania State University

    State College, United States

    4 h-index

    10 publications

    207 citations

1–8 of 161

Venues

  1. International Journal of Wine Business Research

    IJWBR · 32 publications · 1.4K citations

    23

    h-index

  2. British Food Journal

    16 publications · 671 citations

    15

    h-index

  3. Journal of Wine Research

    10 publications · 732 citations

    10

    h-index

  4. International Journal of Wine Marketing

    IJWM · 9 publications · 603 citations

    9

    h-index

  5. Wine Economics and Policy

    7 publications · 476 citations

    7

    h-index

1–5