Concepedia

Value Proposition Assessment

Value Proposition Assessment is a systematic evaluation process within opportunity assessment that identifies and analyzes the unique benefits, target customer needs, and competitive differentiation offered by a product, service, or venture to determine its potential market viability and strategic value.

174

Publications

11.7K

Citations

507

Authors

261

Institutions

Publications per year

2017–2026

78

Parents

Publications

174

The role of knowledge management in innovation

Marina du Plessis · Journal of Knowledge Management · 2007 · 1.2K citations

, , +14

Measuring the strategic readiness of intangible assets.

Robert S. Kaplan, D. P. Norton · PubMed · 2004 · 984 citations

, , +17

From the Vendor’s Perspective: Exploring the Value Proposition in Information Technology Outsourcing1, 2

Levina, Ross · MIS Quarterly · 2003 · 710 citations

, , +16

Customer‐perceived value in industrial contexts

Jozée Lapierre · Journal of Business and Industrial Marketing · 2000 · 683 citations

, , +11

Value Proposition Design: How to Create Products and Services Customers Want

Gillian Pritchett · Central European Business Review · 2014 · 513 citations · Full text

, , +14

1–5 of 174

Authors

507

  1. AG
    Antonio Ghezzi

    Politecnico di Milano, Italy

    3 publications · 99 citations

    3

    h-index

  2. GP
    Gillian Pritchett

    Prague University of Economics and Business, Czechia

    2 publications · 749 citations

    2

    h-index

  3. JM
    Jill M. Szymanski

    Baptist Hospital of Miami, United States

    2 publications · 116 citations

    2

    h-index

  4. RL
    Rainer Lenz

    UCLouvain, Belgium

    2 publications · 288 citations

    2

    h-index

  5. CP
    Christopher P. Price

    University of Oxford, United Kingdom

    2 publications · 68 citations

    2

    h-index

1–5 of 507

Institutions

261

  1. Massachusetts Institute of Technology

    Cambridge, United States

    4 h-index

    5 publications

    851 citations

  2. University of California, Los Angeles

    Los Angeles, United States

    3 h-index

    8 publications

    385 citations

  3. The University of Sydney

    Sydney, Australia

    3 h-index

    4 publications

    136 citations

  4. Massachusetts General Hospital

    Boston, United States

    3 h-index

    7 publications

    298 citations

  5. Politecnico di Milano

    Milan, Italy

    3 h-index

    7 publications

    251 citations

  6. Virginia Tech

    Blacksburg, United States

    3 h-index

    4 publications

    87 citations

  7. Hanken School of Economics

    Helsinki, Finland

    3 h-index

    4 publications

    583 citations

  8. Brunel University of London

    London, United Kingdom

    3 h-index

    9 publications

    237 citations

1–8 of 261

Venues

  1. Sustainability

    5 publications · 116 citations

    5

    h-index

  2. Industrial Marketing Management

    4 publications · 350 citations

    4

    h-index

  3. Central European Business Review

    3 publications · 782 citations

    3

    h-index

  4. PubMed

    Repository · 3 publications · 1K citations

    3

    h-index

  5. Journal of Product Innovation Management

    2 publications · 180 citations

    2

    h-index

1–5