Concepedia

Usage Attitude Segmentation

Usage Attitude Segmentation is a consumer segmentation framework that classifies individuals based on their affective orientations and behavioral propensities toward the frequency, context, and manner of product or service utilization.

4

Publications

93

Citations

9

Authors

4

Institutions

Publications per year

2017–2026

0

Parents

Publications

4

Attitude survey data reduction using Chaid: An example in shopping centre market research

Steve Baron, Dianne Phillips · Journal of Marketing Management · 1994 · 30 citations

, , +15

Integrating Social Marketing into Sustainable Resource Management at Padre Island National Seashore: An Attitude-Based Segmentation Approach

Po-Hsin Lai, Michael G. Sorice, Sanjay K. Nepal et al. · Environmental Management · 2009 · 28 citations

, , +13

Attitude segmentation of Indian online buyers

Priya Mary Mathew · Journal of Enterprise Information Management · 2016 · 20 citations

, , +17

An Experimental Study of Attitude Change, Advertising, and Usage in New Product Introduction

James L. Ginter, Frank M. Bass · Journal of Advertising · 1972 · 15 citations

, , +16

1–4 of 4

Authors

9

  1. JL
    James L. Ginter

    The Ohio State University, United States

    1 publications · 15 citations

    1

    h-index

  2. DP
    Dianne Phillips

    Manchester Metropolitan University, United Kingdom

    1 publications · 30 citations

    1

    h-index

  3. FM
    Frank M. Bass

    The University of Texas at Dallas, United States

    1 publications · 15 citations

    1

    h-index

  4. PL
    Po-Hsin Lai

    University of Newcastle Australia, Australia

    1 publications · 28 citations

    1

    h-index

  5. MG
    Michael G. Sorice

    Virginia Tech, United States

    1 publications · 28 citations

    1

    h-index

1–5 of 9

Institutions

4

  1. University of Newcastle Australia

    Newcastle, Australia

    1 h-index

    1 publications

    28 citations

  2. Manchester Metropolitan University

    Manchester, United Kingdom

    1 h-index

    1 publications

    30 citations

  3. Texas A&M University

    College Station, United States

    1 h-index

    2 publications

    56 citations

  4. National Taiwan University

    Taipei, Taiwan

    1 h-index

    1 publications

    28 citations

1–4 of 4

Venues

  1. Journal of Enterprise Information Management

    1 publications · 20 citations

    1

    h-index

  2. Environmental Management

    1 publications · 28 citations

    1

    h-index

  3. Journal of Marketing Management

    MM · 1 publications · 30 citations

    1

    h-index

  4. Journal of Advertising

    1 publications · 15 citations

    1

    h-index

1–4