Trial Pricing is a pricing strategy, as a method within the domain of pricing for new products, that distinguishes itself by setting a temporarily reduced price to incentivize initial customer adoption and evaluation of a newly introduced product.
5
Publications
159
Citations
11
Authors
6
Institutions
Publications per year
2017–2026
2
Publications
5
Clinical trial costs go under the microscope
Mike May · Nature Medicine · 2019 · 27 citations
Trial or No Trial: Supplying Costly Signals to Improve Profits*
Fan Li, Zelong Yi · Decision Sciences · 2016 · 20 citations
1–5 of 5
Authors
11
- BN
1
h-index
- WSWeixin Shang
Hong Kong University of Science and Technology, Hong Kong SAR China
1 publications · 31 citations
1
h-index
- AL
1
h-index
- ZY
1
h-index
- FL
1
h-index
1–5 of 11
Institutions
6
Yonsei University
Seoul, South Korea
1 h-index
1 publications
11 citations
Southwest Jiaotong University
Chengdu, China
1 h-index
1 publications
31 citations
South China University of Technology
Guangzhou, China
1 h-index
2 publications
62 citations
Iowa State University
Ames, United States
1 h-index
1 publications
70 citations
Shenzhen University
Shenzhen, China
1 h-index
2 publications
40 citations
University of Washington
Seattle, United States
1 h-index
2 publications
140 citations
Zhejiang University
Hangzhou, China
1 publications
11 citations
Stanford University
Stanford, United States
1 publications
45 citations
1–8 of 6
Venues
- Economics Letters
1 publications · 11 citations
1
h-index
- Transportation Research Part E Logistics and Transportation Review
1 publications · 31 citations
1
h-index
- Journal of Management Information Systems
JMIS · 1 publications · 70 citations
1
h-index
- Decision Sciences
1 publications · 20 citations
1
h-index
- Nature Medicine
1 publications · 27 citations
1
h-index
1–5