Sunk Cost Commitment

Sunk Cost Commitment is a strategic investment by an incumbent firm in irreversible resources that credibly signal long-term market participation, thereby deterring potential entrants by altering their expectations of future competition.

85

Publications

10.4K

Citations

170

Authors

96

Institutions

Publications per year

2017–2026

10

Authors

170

  1. MK
    Mark Keil

    Georgia State University, United States

    5 publications · 1.7K citations

    5

    h-index

  2. TG
    Tommy Gärling

    University of Gothenburg, Sweden

    3 publications · 217 citations

    3

    h-index

  3. RM
    Richard Mixon

    Georgia State University, United States

    3 publications · 206 citations

    3

    h-index

  4. AD
    Adam D. Galinsky

    Columbia University, United States

    3 publications · 221 citations

    3

    h-index

  5. NK
    Niklas Karlsson

    University of Gothenburg, Sweden

    3 publications · 217 citations

    3

    h-index

1–5 of 170

Venues

  1. 5

    h-index

  2. SSRN Electronic Journal

    Repository · 4 publications · 54 citations

    4

    h-index

  3. Current Psychology

    4 publications · 104 citations

    4

    h-index

  4. Journal of Applied Psychology

    3 publications · 545 citations

    3

    h-index

  5. Southern Economic Journal

    3 publications · 169 citations

    3

    h-index

1–5