Concepedia

Store Digitization

Store Digitization is a strategic framework within omnichannel retailing that integrates digital technologies into physical store environments to enhance operational efficiency, enable seamless customer experiences, and synchronize real-time data flows across online and offline touchpoints.

20

Publications

1.2K

Citations

63

Authors

35

Institutions

Publications per year

2017–2026

13

Parents

Publications

20

The impact of digital transformation on the retailing value chain

Werner Reinartz, Nico Wiegand · International Journal of Research in Marketing · 2019 · 526 citations · Full text

, , +14

Spanish SMEs’ digitalization enablers: E-Receipt applications to the offline retail market

Sorin Gavrila Gavrila, Antonio de Lucas Ancillo · Technological Forecasting and Social Change · 2020 · 127 citations · Full text

, , +15

Retail digitalization: Implications for physical stores

Johan Hagberg, Anna Jönsson, Niklas Egels‐Zandén · Journal of Retailing and Consumer Services · 2017 · 109 citations

, , +14

Leveraging digital technology in retailing business: Unboxing synergy between omnichannel retail adoption and sustainable retail performance

Manjunath S. Vhatkar, Rakesh D. Raut, Ravindra Gokhale et al. · Journal of Retailing and Consumer Services · 2024 · 77 citations

, , +17

Auto-ID in the Box: The Value of Auto-ID Technology in Retail Stores

Gavin Chappell, David Durdan, Greg Gilbert et al. · 2003 · 61 citations

, , +11

1–5 of 20

Authors

63

  1. WR
    Werner Reinartz

    University of Cologne, Germany

    3 publications · 594 citations

    3

    h-index

  2. RD
    Rakesh D. Raut

    Indian Institute of Management Mumbai, India

    2 publications · 105 citations

    2

    h-index

  3. RG
    Ravindra Gokhale

    Indian Institute of Management Mumbai, India

    2 publications · 105 citations

    2

    h-index

  4. MA
    Milind Akarte

    Indian Institute of Management Mumbai, India

    2 publications · 105 citations

    2

    h-index

  5. MS
    Manjunath S. Vhatkar

    Indian Institute of Technology Bombay, India

    2 publications · 105 citations

    2

    h-index

1–5 of 63

Institutions

35

  1. University of Cologne

    Cologne, Germany

    3 h-index

    5 publications

    1.1K citations

  2. University of Urbino

    Urbino, Italy

    1 h-index

    3 publications

    42 citations

  3. Bangladesh Bank

    Dhaka, Bangladesh

    1 h-index

    1 publications

    25 citations

  4. Catholic University of Eichstätt-Ingolstadt

    Eichstätt, Germany

    1 h-index

    1 publications

    17 citations

  5. Bridge University

    Juba, South Sudan

    1 h-index

    3 publications

    42 citations

  6. University of Salford

    Salford, United Kingdom

    1 h-index

    1 publications

    29 citations

  7. Universidade do Porto

    Porto, Portugal

    1 h-index

    1 publications

    17 citations

  8. Lund University

    Lund, Sweden

    1 h-index

    1 publications

    109 citations

1–8 of 35

Venues

  1. Journal of Retailing and Consumer Services

    2 publications · 186 citations

    2

    h-index

  2. International Journal of Research in Marketing

    IJRM · 1 publications · 526 citations

    1

    h-index

  3. GfK Marketing Intelligence Review

    MIR · 1 publications · 17 citations

    1

    h-index

  4. Journal of Marketing Management

    MM · 1 publications · 41 citations

    1

    h-index

  5. Journal of Information Technology Teaching Cases

    JITTC · 1 publications · 22 citations

    1

    h-index

1–5