Concepedia

Concept

servitization

Parents

329

Publications

37.1K

Citations

785

Authors

368

Institutions

About

Servitization is the academic concept and research field investigating the strategic and organizational transformation of manufacturing firms from a product-centric to a service-centric business model. This transformation explores the integration of services into core offerings, often along a continuum, to enhance value propositions, generate new revenue streams, and secure sustained competitive advantage. Research in this area examines the drivers, processes, challenges (such as required investments, cultural shifts, and customer education), and outcomes of this strategic shift.

Top Authors

Rankings shown are based on concept H-Index.

TB

Cranfield University

MK

University of Vaasa

VP

Luleå University of Technology

ÓF

Universidad de Granada

AZ

Aston University

Top Institutions

Rankings shown are based on concept H-Index.

University of Vaasa

Vaasa, Finland

Aston University

Birmingham, United Kingdom

Cranfield, United Kingdom