Glauco Henrique de Sousa Mendes

Servitization and Industry 4.0 convergence in the digital transformation of product firms: A business model innovation perspective

Alejandro Germán Frank, Glauco Henrique de Sousa Mendes, Néstor Fabián Ayala et al. · Technological Forecasting and Social Change · 2019 · 996 citations

Digital Business, Enterprise Business Transformation, Servitization +13

From servitization to digital servitization: How digitalization transforms companies' transition towards services

Camila Favoretto, Glauco Henrique de Sousa Mendes, Maicon Gouvêa de Oliveira et al. · Industrial Marketing Management · 2022 · 184 citations · Full text

Digital Business, Servitization, Digitalization +11

Digital transformation of business model in manufacturing companies: challenges and research agenda

Camila Favoretto, Glauco Henrique de Sousa Mendes, Moacir Godinho Filho et al. · Journal of Business and Industrial Marketing · 2021 · 132 citations

Digital Business, Enterprise Business Transformation, Dt Phases +16

Integration of SERVQUAL, Analytical Kano, and QFD using fuzzy approaches to support improvement decisions in an entrepreneurial education service

Fabiane Letícia Lizarelli, Lauro Osiro, Gilberto Miller Devós Ganga et al. · Applied Soft Computing · 2021 · 70 citations

Fuzzy Multi-criteria Decision-making, Fuzzy Logic, Engineering +12

Servitization and performance: impacts on small and medium enterprises

Stefânia Aparecida Belute Queiroz, Glauco Henrique de Sousa Mendes, Jorge H.O. Silva et al. · Journal of Business and Industrial Marketing · 2020 · 50 citations

Customer Satisfaction, Education, Industrial Organization +17