Maicon Gouvêa de Oliveira

Employing the business model concept to support the adoption of product–service systems (PSS)

Ana Paula Bezerra Barquet, Maicon Gouvêa de Oliveira, Carolina Amigo et al. · Industrial Marketing Management · 2013 · 283 citations

Business Model Concept, Product–service Systems, Business Model Innovation +8

From servitization to digital servitization: How digitalization transforms companies' transition towards services

Camila Favoretto, Glauco Henrique de Sousa Mendes, Maicon Gouvêa de Oliveira et al. · Industrial Marketing Management · 2022 · 184 citations · Full text

Digital Business, Servitization, Digitalization +11

Digital transformation of business model in manufacturing companies: challenges and research agenda

Camila Favoretto, Glauco Henrique de Sousa Mendes, Moacir Godinho Filho et al. · Journal of Business and Industrial Marketing · 2021 · 132 citations

Digital Business, Enterprise Business Transformation, Dt Phases +16

Integrating technology roadmapping and portfolio management at the front-end of new product development

Maicon Gouvêa de Oliveira, Henrique Rozenfeld · Technological Forecasting and Social Change · 2010 · 124 citations

Innovation Management, Industrial Design, Consumer-driven Product Development +15

Servitization and performance: impacts on small and medium enterprises

Stefânia Aparecida Belute Queiroz, Glauco Henrique de Sousa Mendes, Jorge H.O. Silva et al. · Journal of Business and Industrial Marketing · 2020 · 50 citations

Customer Satisfaction, Education, Industrial Organization +17