Concepedia

Jorge H.O. Silva

JH

4

Publications

121

Citations

4

H-Index

2020

Active since

Affiliations

Universidade Federal de São Carlos(Current)

Universidade Federal de Santa Catarina

Universidade do Porto

Jorge H.O. Silva is an author at Universidade Federal de São Carlos specializing in marketing, management, and customer satisfaction.

Top concepts

MarketingManagementCustomer SatisfactionInteractive MarketingBusinessUser ExperienceCustomer ServiceConsumer ResearchStructural Equation ModelingArts

Publications per year

2020–2023

4

Publications

4

Servitization and performance: impacts on small and medium enterprises

Stefânia Aparecida Belute Queiroz, Glauco Henrique de Sousa Mendes, Jorge H.O. Silva et al. · Journal of Business and Industrial Marketing · 2020 · 50 citations

Customer Satisfaction, Education, Industrial Organization +17

Customer experience research: intellectual structure and future research opportunities

Jorge H.O. Silva, Glauco Henrique de Sousa Mendes, Paulo Augusto Cauchick Miguel et al. · Journal of Service Theory and Practice · 2021 · 37 citations

Customer Experience, Customer Satisfaction, Cx Intellectual Structure +14

Gamification in the customer journey: a conceptual model and future research opportunities

Jorge H.O. Silva, Glauco Henrique de Sousa Mendes, Jorge Teixeira et al. · Journal of Service Theory and Practice · 2023 · 20 citations

Customer Experience, Customer Satisfaction, Future Research Opportunities +20

Consumer behavioral intention to use restaurant, concert and education services online during and after the COVID-19 pandemic: evidence from Brazil

Jorge H.O. Silva, Camila Favoretto, Igor Roberto Amancio et al. · International Journal of Quality and Service Sciences · 2022 · 14 citations

Customer Satisfaction, Consumer Study, Consumer Research +19

Rows per page

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