Service Misrepresentation
Service Misrepresentation is a deceptive trade practice that consists of falsely or misleadingly portraying the nature, quality, or performance of a service in a manner likely to mislead consumers to their detriment.
3
Publications
172
Citations
5
Authors
5
Institutions
Publications per year
2017–2026
0
Parents
3
Misrepresentation in the Consumer Context
Jaideep Sengupta, Darren W. Dahl, Gerald J. Gorn · Journal of Consumer Psychology · 2002 · 91 citations
Business, Communication, Marketing +12
1–3 of 3
5
Hong Kong University of Science and Technology, Hong Kong SAR China
1 publications · 91 citations
1
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1
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1
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1
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1
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1–5 of 5
5

University of Canterbury
Christchurch, New Zealand
1 h-index
1 publications
35 citations

University of Manitoba
Winnipeg, Canada
1 h-index
1 publications
91 citations

University of Birmingham
Birmingham, United Kingdom
1 h-index
1 publications
46 citations
School of Business and Management
Tours, France
1 h-index
1 publications
91 citations

Hong Kong University of Science and Technology
Hong Kong, Hong Kong
1 h-index
2 publications
182 citations
1–5 of 5
IJB · 1 publications · 46 citations
1
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1 publications · 35 citations
1
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1 publications · 91 citations
1
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1–3