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Mental Accounting and Consumer Choice

Richard H. Thaler · Marketing Science · 1985 · 4.8K citations

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Using surveys to value public goods: the contingent valuation method

Choice Reviews Online · 1989 · 4.3K citations · Full text

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Mental Accounting and Consumer Choice

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Valuing public goods: The purchase of moral satisfaction

Daniel Kahneman, Jack L. Knetsch · Journal of Environmental Economics and Management · 1992 · 1.9K citations

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Using Surveys to Value Public Goods: The Contingent Valuation Method

Alan Randall, Robert Cameron Mitchell, Richard T. Carson · Land Economics · 1990 · 1.6K citations

Social Sciences, Economics, Public Finance +12